Oh, sweet nostalgia of the bubble gum ..

 

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..cards of the filmstars of yesteryear! When filmstars were real stars when television was new and we rarely had a chance to see a movie and there were no glossy film magazines to speak of, we collected filmstar cards like crazy! They were enclosed into the slim packages of a certain chewing gum originating from the UK and soon spread eastwards to Sweden.  I remember the big hit was when you discovered a Doris Day card in your chewing gum! 

A "Doris Day" could easily be traded for five/six "less status" film star cards like those of: Marlon, Liz, Tommy, Kim, Rock, Paul or Louis..

Doris was the chewing gum Jack Pot! Second in popularity after Day was Esther Williams - the pretty swimstar!

 

Check these out: Many of them still remain in memory and film history - some are still on - and others have quietly slipped away through the back stage´s rear exit ..

Tony and Douglas Coakley,were two of the original founders of A&BC Chewing Gum, one of the greatest producers of trade cards formed back in 1949. In its 25-year history it produced some of the best bubble gum and collectors cards ever seen. 

The company folded in 1974. Collectors still cling to their beloved cards with their torn edges..

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Oh sweet nostalgia!

 

 

Today´s stars: Forever blowing bubbles.

No cards in the packages anymore..